UNICEF Nepal partners with youth radio program 'Saathi Sanga Manka Kura' to launch the first 'Toll free SMS service, mobileactive.org writes in detail:

A recently launched campaign at a popular youth radio program in Nepal focuses on the voices of youth - or at least, text messages of youth. Regardless, the SMS campaign seems to be making strides. 

UNICEF in Nepal has teamed up with the popular Nepali radio program Saathi Sanga Man Ka Kura, which means "chatting with my best friend." The program, also called SSMK, is run by the non-governmental organization Equal Access Nepal. SSMK has been on the air for 10 years and reaches millions of youth listeners (primarily ages 13 to 26) throughout Nepal. In April, UNICEF and SSMK launched a campaign that allows young listeners to take an active role in a conversation, all via SMS. Read more:



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